Denomination strategy director Mariella Menato believes looking after members of the on-trade is an important step for brands to take during the Coronavirus crisis.

Design has a big impact on what people chose to drink and Rowena Curlewis, CEO of drinks design specialist Denomination, discusses the key factors which brands must consider in order to appeal to a wider range of consumers.

Drinks brands looking to broaden consumer appeal and user occasions should look to other categories - Denomination's Margaret Nolan.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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