Denomination strategy director Mariella Menato believes looking after members of the on-trade is an important step for brands to take during the Coronavirus crisis.

Design has a big impact on what people chose to drink and Rowena Curlewis, CEO of drinks design specialist Denomination, discusses the key factors which brands must consider in order to appeal to a wider range of consumers.

Drinks brands looking to broaden consumer appeal and user occasions should look to other categories - Denomination's Margaret Nolan.

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Nick Strangeway

NOTHING'S NORMAL

Happy customers across the UK enjoyed their first pints and non-homemade cocktails at the start of July as its hospitality sector reopened after months of lockdown. But normal service has hardly resumed.

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