Design has a big impact on what people chose to drink and Rowena Curlewis, CEO of drinks design specialist Denomination, discusses the key factors which brands must consider in order to appeal to a wider range of consumers.

Drinks brands looking to broaden consumer appeal and user occasions should look to other categories - Denomination's Margaret Nolan.

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Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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