Denomination strategy director Mariella Menato believes looking after members of the on-trade is an important step for brands to take during the Coronavirus crisis.

Design has a big impact on what people chose to drink and Rowena Curlewis, CEO of drinks design specialist Denomination, discusses the key factors which brands must consider in order to appeal to a wider range of consumers.

Drinks brands looking to broaden consumer appeal and user occasions should look to other categories - Denomination's Margaret Nolan.