Denomination strategy director Mariella Menato believes looking after members of the on-trade is an important step for brands to take during the Coronavirus crisis.

Design has a big impact on what people chose to drink and Rowena Curlewis, CEO of drinks design specialist Denomination, discusses the key factors which brands must consider in order to appeal to a wider range of consumers.

Drinks brands looking to broaden consumer appeal and user occasions should look to other categories - Denomination's Margaret Nolan.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook