There’s a huge trend in the drinks world right now: people are drinking less - and brands are investing and innovating to serve this market, Dan Hooper, co-founder at YesMore explores.

Tom Harvey, new client director at YesMore explains the dangers surrounding marketing on Instagram for alcohol brands and offers some sollutions to these issues.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook