Jameson has announced that professional Irish golfer, Shane Lowry, is to be the new brand ambassador, as they come together for a three-year global partnership.

The Brown-Forman Corporation has announced that it has purchased all shares of Slane Castle Irish Whiskey Limited and is to build a new $50 million distillery there.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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