Soju producer HiteJinro says it wants to become a leading global spirits company like Diageo and Pernod Ricard starting with the complete distribution of its soju around the world.

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

Hite-Jinro would consider selling a share of its business to Diageo, according to the South Korean group’s co-president.

Hite-Jinro’s soju brand, Jinro, remains the world's best selling spirit after growing sales 6% to 65.3m 9-litre cases last year, according to DI's soon-to-be-published The Millionaires’ Club 2013.

South Korea scotch whisky producer, Hiscot Ltd has merged fully with Korean brewing company,Hite-Jinro Group Co Ltd.

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Nick Strangeway

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Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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