Leading Cuban rum brand, Havana Club is proud to unveil its groundbreaking global bartending competition: Havana Club Cocktail Maestros, which sets the stage for a new era in the cocktail world.

Havana Club is reducing the weight of glass bottles across its core portfolio in a move that it estimates will save 2.2K tons of CO2 per year.

Brands Report 2023: Rum

05 January, 2023

Big brand Bacardi tops the bestsellers for the fifth year in a row – and manages second on the trending list too.

A rummage through rum styles

15 December, 2022

As rum grows, diversification is inevitable. Clinton Cawood reports on the innovations in style.

The timing of the acquisition is perfect, as the premium sector continues to gather pace. Oli Dodd reports.

The new digital platform, Havana Club Create, aims to give rum drinkers the opportunity to put their own original twist on the iconic Havana Club 7 label.

Havana Club has unveiled the sixth instalment in its prestigious Tributo series of limited-edition rums.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Havana Club has launched two new rums to its Havana Club Professional Editions called Edition C and Edition D.

Havana Club has unveiled The Havana Club Professional Edition range which has been specifically developed to target bartenders.

Havana Club has unveiled a new label for its Havana Club Añejo Especial rum that reflects the vibrancy of Cuba and aims to communicate the "quality and authentic" production process of the rum.

Bacardi has issued a statement in response to Pernod Ricard’s claim that the new Havana Club “Forever Cuban” campaign is ‘misleading’.

The 12th edition of the Havana Club Cocktail Grand Prix, a biennial competition for bartenders from more than 40 countries globally, will have a new format putting the bartender centre stage throughout.

A Cuban cantinero pulled off a shock win at the Havana Club Grand Prix on Friday, prevailing from a 44-strong field of international bartenders to be named the 2016 champion.

Pernod Ricard has released a statement regarding the on-going battle with Bacardi over the Havana Club name.

Rum: Join the Dark Side

17 August, 2015

The dark rum category is benefiting from some tender loving care. Dominic Roskrow looks at how it’s targeting whisky and brandy as a premium spirit

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Brands Report 2015: Rum

07 January, 2015

You could flip a coin – each year since we’ve been polling the world’s best bars, the champion rum has beeneither Havana Club or Bacardi. 

In the best selling ranks, muscle matters. 

First unveiled to Drinks International in Cuba earlier this year, Havana Club has unveiled a new set of bitters, Essence of Cuba.

on 28 November, 2013

I have just returned from the celebrations to mark the 20th anniversary of Havana Club International. Standing in a huge hall with more than 1,000 people – mostly employees but also people associated with the company and the eponymous Cuban rum brand – it became obvious what a force for good an alcoholic drinks brand can be.

Pernod Ricard has launched formally the Havanista Cuban rum brand at the celebrations to mark the 20th anniversary of Havana Club International.

White Rum: White Noise

10 April, 2013

Hamish Smith investigates the evolution and future trajectory of white rum

The rum diary

01 October, 2012

Hamish Smith unravels the complex politics of a diverse spirit

Pernod Ricard Travel Retail has opened two permanent bars branded to Havana Club and Malibu onboard the Danish cruise ship Birka Paradise.

Asian interest in the rum category is a question of when not if, according to the Havana Club CEO Jerome Cottin-Bizonne.

French bartender Julien Escot became the Havana Club Grand Prix cocktail champion for 2012 yesterday, after prevailing from a field of 40 bartenders.

Havana Club owners Cuba Ron and Pernod Ricard are lobbying for the creation of a geographical denomination for Cuban rum.

Pernod Ricard has announced the name of the Cuban rum brand that will appear in the US, should the trade embargo ever be lifted.

Pernod Ricard’s CEO Piere Pringuet has spoken out about Havana Club’s flat half-year sales growth, branding its performance “disappointing”.

Havana Club grew by 15% in 2010, following strong performances in Cuba, Germany, France and the UK.

The Supreme Court of Spain has ruled in favour of Pernod Ricard and the Cuban government in the Havana Club trademark dispute with Bacardi.

Havana Club International is to launch an ultra premium rum.

Cuba: Havana Club rum sales fell by 3.5% in 2009, compared to 2008.

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La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

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