Label 5 plans 'Glocal' marketing campaigns
Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.
The Macallan has revealed the next instalment in its series celebrating the classic advertising campaigns of the brand, Folio 7.
The Macallan announces new addition to Archival Series
The Macallan has revealed Folio 6, the latest instalment in the Scottish distillery’s Archival Series which takes inspiration from classic advertising campaigns of the brand
Heineken strengthens ties with Facebook
Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
