Hindsight helping to provide foresight
Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.
Beam sets new Cooley focus
Following its €95m purchase of Cooley Distillery, Beam will phase out the supply of third-party brands to concentrate on building its core Irish whiskeys: Kilbeggan, Tyrconnell, Connemara and Greenore.
Fortune sees ‘bright and prosperous’ future for Beam
Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.
Edrington appoints Cutty Sark brand boss
The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.
Comment
Dirty cocktail names: Is it the end?
There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.
