Hindsight helping to provide foresight
Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.
Beam sets new Cooley focus
Following its €95m purchase of Cooley Distillery, Beam will phase out the supply of third-party brands to concentrate on building its core Irish whiskeys: Kilbeggan, Tyrconnell, Connemara and Greenore.
Fortune sees ‘bright and prosperous’ future for Beam
Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.
Edrington appoints Cutty Sark brand boss
The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.
Comment
Championing the unsung wine heroes
The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.
