Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.

Following its €95m purchase of Cooley Distillery, Beam will phase out the supply of third-party brands to concentrate on building its core Irish whiskeys: Kilbeggan, Tyrconnell, Connemara and Greenore.

Fortune Brands has said it sees a “bright and prosperous future for Beam Global as an independent spirits company”.

The Edrington Group has appointed a new brand controller for its newly acquired scotch whisky Cutty Sark.

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Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

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