Brands Report 2021: Vodka

05 January, 2021

Vodka is the fourth most used spirit in the bars we poll. These days, bartenders want vodkas that can stand up to bold flavours (think the Espresso Martini) and against a wider trend towards flavour, the days of insipid neutral spirits are behind us.

Brands Report 2020: Vodka

13 January, 2020

Ketel One has retained its position as the bestselling vodka brand in the world, with 32% of elite bars declaring it the number one choice.

Here we look at the brands used by the World's 50 Best Bars in cocktails.

In the best selling ranks, muscle matters. 

Brands Report 2015: Vodka

06 January, 2015

For the moment vodka is the best selling international spirit and, despite many bartenders’ snipes, it is also big business in the world’s best bars.

Paul Walsh has disputed there are bourbon and tequila gaps in Diageo’s portfolio and said the group’s priority is building existing brands, not acquisitions.

Ketel One vodka has introduced Ketel One Oranje, an orange flavoured vodka.

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Nick Strangeway

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Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

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