Brands Report 2022: Vodka

06 January, 2022

Just as Ketel One was on the precipice of completing the perfect 10, in swoops Grey Goose to snatch the vodka crown.

Brands Report 2021: Vodka

05 January, 2021

Vodka is the fourth most used spirit in the bars we poll. These days, bartenders want vodkas that can stand up to bold flavours (think the Espresso Martini) and against a wider trend towards flavour, the days of insipid neutral spirits are behind us.

Brands Report 2020: Vodka

13 January, 2020

Ketel One has retained its position as the bestselling vodka brand in the world, with 32% of elite bars declaring it the number one choice.

Here we look at the brands used by the World's 50 Best Bars in cocktails.

In the best selling ranks, muscle matters. 

Brands Report 2015: Vodka

06 January, 2015

For the moment vodka is the best selling international spirit and, despite many bartenders’ snipes, it is also big business in the world’s best bars.

Paul Walsh has disputed there are bourbon and tequila gaps in Diageo’s portfolio and said the group’s priority is building existing brands, not acquisitions.

Ketel One vodka has introduced Ketel One Oranje, an orange flavoured vodka.

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Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

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