The launch coincided with Queen’s Day, a national holiday in the Netherlands honouring the Queen’s official birthday, which is widely celebrated. The colour orange is everywhere as it represents the royal family name — The Family Nassau, House of Orange.
Ketel One Oranje contains essence of natural orange.
Ketel One Oranje, pronounced “Oh-RON-yah” in Dutch, is produced at the Nolet Distillery in Schiedam, Holland.
Carl Nolet, Jr., 11th generation distiller and executive vice president of Nolet Spirits USA said: “This is the first flavoured vodka we’ve introduced since 2000 when Ketel One Citroen debuted. We’ve remained true to our Dutch heritage and used only the best ingredients to create a product we’re proud to say is the first all-natural orange flavoured vodka worthy of drinking on the rocks.”