London gin distiller, Hayman’s, has launched its first out of home (OOH) advertising campaign ‘The Original Gin’, to begin in London, rolled out internationally over the next few months.

Mezcal has become a spirits category for the cool kids. But so much sudden attention on the agave spirit leaves its producers, which are often small-scale operations, and the slow-growing agave crop, open to exploitation.

While amaretto may have a long and somewhat idyllic history, it has done little to capture consumers’ imaginations in recent times. But cocktail culture could be key to changing all that, finds Angel Brown