Schweppes has announced the launch of its European-wide brand ambassador programme.

The Lost Explorer Mezcal has appointed Alan Uresti Silva, previously of Annabel’s, as UK brand ambassador.

Edrington UK has announced the appointment of its latest UK Brand Ambassador for the House of Suntory, Raffaele Di Monaco.

Jameson has announced that professional Irish golfer, Shane Lowry, is to be the new brand ambassador, as they come together for a three-year global partnership.

Edrington UK has announced its appointment of Beckie Sullivan as UK national brand ambassador for Courvoisier.

Cuban rum brand Ron Santiago de Cuba has announced the appointment of Antonio Naranjo as new global brand ambassador.

Nick Strangeway on the pros and cons for bartenders taking on an ambassadorial role in post-Covid times.

Drinks International caught up with Martin Miller’s new brand ambassador to learn more about the brand’s new seasonal gin.

A former Diageo marketing executive has launched the world’s first dedicated talent agency for influential bartenders.

Angostura has crowned US bartender David Delaney Jr as the winner of the 2012 Angostura Global Cocktail Challenge.

UK: Glenfiddich has launched the 2011 Glenfiddich Malt Mastermind competition. The aim of the game is to find the “trade’s most passionate malt enthusiasts”.

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.