Calvados brand Avallen becomes a certified B Corporation

10 January, 2022

Calvados brand Avallen has become a certified B Corporation, a for-profit business that has been verified to meet high standards of social and environmental performance, transparency, and accountability.

To gain the certification, B Lab conducts an analysis of all aspects of a business with a particular focus on governance, workers, community, environment, and customers.

“Since the very first days of Avallen, becoming a B Corp was always part of our journey to becoming the world’s most planet positive spirits brand,” said Etherington-Judge.

“We could not be prouder to be buzzing into the new year by joining the incredible B Corp community, many of whom have been hugely inspirational to us.

“B Corps not only imagine a better way of doing business but are actually showcasing to the world that positive impact and business go hand in hand.”

Stephanie Jordan and Tim Etherington-Judge launched the brand in 2019 with a mission to act against the climate crisis and biodiversity loss.

The production uses just water and apples that grow on trees which act as carbon sinks, and its eco-friendly packaging uses recycled glass bottles and apple pulp labels.

In January 2021, Avallen further demonstrated its commitment to climate positivity, becoming a member of the charitable platform 1% for the Planet and pledging to donate 1 per cent of turnover to environmental non-profits.

To date, there are more than 4,460 B Corps in 153 industries and 76 countries around the world.

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