The work is part of a partnership with Mental Health First Aid England which aims to train one in 10 people in mental health first aid skills, with the brand also making suicide prevention charity Campaign Against Living Miserably its official charity for 2022.
In a sign of its commitment, Lucky Saint has hired Harry Corin as its mental health champion, tasked with leading the programme.
Corin, who is an official ambassador for MHFA England and a certified instructor member, said: “The training will teach those in attendance how to identify, understand and help someone who may be experiencing mental health issues, and provide the attendees with the confidence to listen, reassure and respond to those individuals.
“I’m proud to join the amazing team at Lucky Saint – together we will make a real difference to the lives of thousands of hospitality and retail professionals and the businesses they work in, leading the way in championing good mental health."
Lucky Saint has already trained its entire team in mental health first aid as part of the brand’s mission to ensure it has a positive environmental and social impact as they progress to becoming a certified B Corp.
Lucky Saint founder, Luke Boase, added: “At Lucky Saint, we believe the greatest reward of drinking is the social connection, not the alcohol. Whether you’re enjoying a drink at the end of a long shift, or out with friends, I created Lucky Saint to provide a great tasting and refreshing alternative to alcohol. And in doing so, better supporting our mental health.”
