Streaming platform Spirits Network seeking UK bartenders for new cocktail competition

18 October, 2021

New York-based media company NBTV Studios has announced the UK launch of streaming platform, Spirits Network, and is inviting UK bartenders to audition for its inaugural programme, Shake Off.

Spirits Network is billed as the world’s first shoppable entertainment streaming network, bridging the gap between content and e-commerce. It launched in the US in 2019, combining drinks-related content and original programming with the ability for viewers to purchase what they see on screen.

Shake Off will see 12 contestants compete to create a series of serves, including creating their own version of a classic cocktail as well as elevating a brand’s signature serve with their own twists, impressing a panel of expert judges to ultimately be crowned Shake Off champion and win a cash prize.

Open auditions for Shake Off will be held from between 12pm and 5pm, Monday 18 to Friday 22 October at The Little Yellow Door, London. No prior preparation is required, and a fully equipped bar and ingredients will be provided.

Bartenders will be asked to make a drink whilst answering questions about why they should be the Shake Off champion.

Alongside the auditions, Spirits Network will be hosting a London Cocktail Week pop-up, with a bar and masterclasses, at The Little Yellow Door across the same dates.

To register for the auditions, bartenders can visit Shake Off Signup (

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.


Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.