diageo move to soho

Diageo's current site in Park Royal

Diageo announces move to Soho

31 July, 2019

Diageo has announced that it is moving its global headquarters from Park Royal, north west London, to Soho in London in 2021.

The move, to 16 Great Marlborough Street, W1, will take place in the spring of 2021, as the company enters the final stages of its current lease in Park Royal. All 900 employees across Diageo’s London-based operations will come together in the new location, bringing teams closer to the heart of one of London’s entertainment and hospitality areas.

It says the move will bring all of Diageo’s London-based operations under one roof for the first time in a more efficient, cutting-edge workspace. Relocation will put the world’s leading premium drinks company in Soho, closer to the consumers of its brands, it states.

Diageo says the move provides the opportunity for the world’s leading premium drinks company to create an agile, world-leading working environment for all its London-based employees and reduce its combined 200,000 square feet of office space to a more efficient 105,000 square foot building.

The new building will undergo a complete refurbishment and in keeping with the company’s ambition to become one of the most inclusive employers in the world, Diageo says employees will be involved in the design of their new workspace, blending the latest in smart-working technology into an environment supportive of better collaboration for teams and partners.

The new headquarters will also provide an “immersive customer collaboration centre and brand experience, showcasing the best of the off and on-trade and the creation of some of the company’s iconic brands. A dedicated retail experience will also be open to the public, enabling consumers to purchase Diageo’s world-leading brands.”

Diageo chief HR officer Mairéad Nayager, said: “We intend to create a world-leading workspace for them, designed to meet the needs of Diageo today and in the future. Our new headquarters will provide the most inclusive of working environments for all of our people and enable us to retain and attract the best talent in the future.”

Keywords: diageo




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