Amstel

Amstel campaign highlights UK pub industry health

26 June, 2019

Dutch brewing giant Amstel continued its campaign to bring people together by building a pub in London made entirely of garden fences.

The idea was to use something which usually separates people, to bring them together and the brand is putting a lot of focus on its UK pub presence.

Amstel brand director Nic Casby told Drinks International that he believes the UK pub industry is stronger than ever and will continue to grow.

“We have 20,000 stockists in the UK and therefore we’re becoming a key player in the OK on-trade and so we’ve put a lot of focus on the UK pub trade.

“Pubs are hugely important to Amstel, there’s been some closures over recent years but actually volumes are down while value is up and I would argue that pubs are stronger than ever and will continue to grow.

“With our campaign we want to connect people and bring them together and there’s no better place to do this than a great British pub.”

Keywords: amstel




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook