Amstel trains focus on China

16 December, 2020

Heineken has unveiled plans to make Amstel one of the bestselling beer brands in the Chinese market.

Dutch brewing giant Amstel continued its campaign to bring people together by building a pub in London made entirely of garden fences.

Dutch brewery Amstel has partnered with Hollywood actor Jeff Bridges in a new TV commercial to encourage sociable drinking.

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Nick Strangeway

Bottled cocktails: The dos and don'ts

Pre-made cocktails have always carried a stigma, which I find odd. The romance of watching bartenders make drinks from scratch left pre-batched cocktails feeling cheap to many consumers, but lockdowns have forced this attitude to change.

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