KBE Drinks expands global beer portfolio

09 May, 2019
KBE Drinks

KBE Drinks, which is best known for representing and developing the brand of India’s Kingfisher, has added a range of world beers to its portfolio.

This full range now includes Sagres, Ichnusa, Dos Equis and Krušovice as well as King Fisher.

John Price, head of marketing, said: “Following strong growth of our flagship brand, Kingfisher, we decided to spread our wings and bring some exciting, new beers into the business. 

“With consumers embracing a ‘less but better’ approach when making alcoholic beverage decisions, it is the premium ‘world and discovery’ segment that is really driving growth, up 12% in the last year. 

“The portfolio has been strategically developed to tap into this trend, while satisfying consumers’ desire for brands with heritage and authenticity”.

Keywords: KBE Drinks




Comment

Philip Duff

Duff Said: Awash with rum

As the weather gets bleak Philip Duff turns to the warming notes of rum for comfort. But there are currently several elements unsettling the category

Events

Facebook

Twitter