KBE Drinks expands global beer portfolio

09 May, 2019
KBE Drinks

KBE Drinks, which is best known for representing and developing the brand of India’s Kingfisher, has added a range of world beers to its portfolio.

This full range now includes Sagres, Ichnusa, Dos Equis and Krušovice as well as King Fisher.

John Price, head of marketing, said: “Following strong growth of our flagship brand, Kingfisher, we decided to spread our wings and bring some exciting, new beers into the business. 

“With consumers embracing a ‘less but better’ approach when making alcoholic beverage decisions, it is the premium ‘world and discovery’ segment that is really driving growth, up 12% in the last year. 

“The portfolio has been strategically developed to tap into this trend, while satisfying consumers’ desire for brands with heritage and authenticity”.

Keywords: KBE Drinks




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