ABSOLUT WORLD 
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Brand owner Pernod Ricard
RRP £16.49, €22.90, $22.02
Markets Global travel retail
Contact Louisa O’Reilly, louisa.oreilly@talk.global
Absolut has launched its limited-edition bottle Absolut World (40% abv) exclusively to travellers in celebration of unity around the globe. The new bottle is the first travel retail exclusive from Absolut in three years and features a design by Swedish illustrator Kari Modén to express love, peace and togetherness.
Created by the artist through a retro clip art technique and using strokes of neon pink, green and yellow, contrasted against matte gold, the result is a “playful, decorative and bold” bottle. To mark the launch Absolut will kick off a global movement asking people to share the experiences and places they love as part of an online Travellers’ Exchange. Creating a hub of local insider travel tips, a “global selfie” will be the key to unlocking a world of new and unexpected experiences. To get involved, people will take a picture of themselves and see it become a global selfie – a mosaic of hundreds of faces from around the world.
