Pick of the Launches

04 July, 2018

JÄGERMEISTER

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Brand owner Jägermeister

RRP £16 for the 70cl six limited-edition bottles (same as the normal bottle off-trade) and £9.99 for the Yard of Jäger flag pack

Markets UK only

Contact Jagermeister@focuspr.co.uk

Jägermeister (35% abv) has launched six limited-edition bottles each with flags from famous footballing nations to encourage consumers to get behind their team and celebrate the 2018 summer of sport.

There are 35,000 70cl flag bottles which will be available across the on-trade, including free-trade and managed outlets, and 80,000 bottles will be available across the off-trade, including multiple grocers and convenience stores. This year’s big summer of sport is being hailed a key opportunity to drive incremental sales for both the on and off-trade.





Comment

David Williams

Pride and protection

Protectionism. It's a word that has been beyond the pale in the mainstream discussion of politics and economics of the past 30 years.

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