Last night in London kilts and headdresses collided as two very distinct worlds united. It’s hard to imagine there has ever been a more amusingly incongruous marriage than Scotland and Brazil. Certainly the marketing minds behind Ballantine’s Brasil have been having fun with the idea. The launch's accompanying cocktail creations include the Highland Samba and the Glen Coco.
Gruppo Campari has further illustrated its brown spirits expansion drive with the acquisition of Forty Creek Distillery in Canada, which produces the Forty Creek Canadian whisky brand.
Gruppo Campari has posted up sales of €1,524 million, +13.7%, (organic growth +1.7%) while the group net profit was down -4.4% to €149.8m for the for the full year ending December 31, 2013.
Bushmills Live, the music festival which is held at the Northern Ireland distillery on June 11 and 12, has secured The 1975 band as headliners.
The UK market for Scotch whisky declined by 3% last year.
Torres has been voted the World's Most Admired Wine Brand for 2014.
Drinks International has teamed up with show organiser Messe Düsseldorf to publish an extensive preview magazine of ProWein 2014, the German wine and spirits show that is now in its 20th year.
The International Beer Challenge 2014 is now open for entries and a dedicated website has been launched to celebrate excellence in brewing.
Altia, the Nordic and Baltic wine and spirits company, has announced the appointment of 44-year-old Pekka Tennilä, who has been poached from Carlsberg.
Martini and Williams have today announced a multi-year partnership to create the new Formula One team Williams Martini Racing.
UK spirits specialist Mangrove has split from parent company Coe Vintners to create an independent firm, it has emerged.
Scandinavians are now drinking more Italian wine then wine from any other country, according to Wine Intelligence.
Diageo has announced two new variants to its The Singleton of Dufftown single malt Scotch whisky range.
AB InBev is launching a new rum flavoured premium beer brand in the UK.
Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.
Moët Hennessy is rolling out its Chandon sparkling wine concept to the UK from May.
The inaugural AfrAsia Bank Cape Wine Auction 2014 (AfrABCWA), regarded by the organisers as possibly the most extraordinary international wine event ever seen in South Africa, will set a local philanthropic precedent.