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22 May, 2018

The Macallan treasures World Whisky Day

Scotch whisky brand The Macallan believes that World Whisky Day, May 19, is more than just a consumer trend but an opportunity to spread its story.

Botanical brewer Lowlander Beer has launched a genever distilled from its Lowlander I.P.A. – the first of its kind.

Rémy Martin’s youngest ever cellar master, Baptiste Loiseau has released a limited edition cognac under the Carte Blanche name.

Diageo Reserve has announced this year’s 10 World Class GB finalists, following the semi-final heats in London on May 16.

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The Duke of Argyll and Chivas Brothers’ marketing manager - prestige, Mathieu Deslandes today (May 15) unveiled the Royal Salute Royal Wedding Edition for the forthcoming wedding of Prince Harry to Meghan Markle.

Loch Lomond Whiskies, the official spirit of The Open golf championships, has agreed a partnership with 1999 Open Champion, Paul Lawrie.

The Tax Free World Association (TFWA) says its Asia Pacific Exhibition & Conference 2018, held in Singapore last week, broke previous attendance records.

The UKBG has been turned on its head by the appointment of an all-star team that includes bartending legend Peter Dorelli, Declan McGurk of the American Bar and Mia Johansson of Swift.

AB InBev, the world’s largest brewing company, has reported revenue growth of 4.7% in FYQ1, while total volumes declined by 0.2%.

Eisberg, the alcohol-free wine, is expanding its involvement in cycling by sponsoring this summer’s Tour Of Britain and sponsoring two pro cycling teams, Storey Racing and Canyon Eisberg.

Anheuser-Busch InBev, the world’s largest brewer is ramping up its spending on marketing initiatives ahead of the soccer World Cup this summer, as strong demand in Europe, Mexico and China buoyed earnings in the first quarter.

Scottish beer brand, Tennent’s Lager, has launched a new can design to hit shelves in May, inspired by the appearance of a pint of lager.

The Wine and Spirit Trade Association (WSTA) is hosting a ‘Brexit debate’ at this year’s London Wine Fair.

Distell, Africa’s leading producer and marketer of leading fine wines, ciders, spirits and RTDs, has sold its Uitkyk wine farm in Stellenbosch to Warwick Wine Estate

Comment

David Williams

What it takes to be admirable

Voting in this magazine’s redoubtable annual awards for the world’s most admired wine brands has forced me, as it does every year, to think about the subject of wine brands properly for a change.

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