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30 June, 2015

Diageo announces North America management changes

Deidre Mahlan to be appointed president, Diageo North America. Tom Looney is appointed president, open and control states; Tom Day is becomes president, Diageo-Guinness USA and Jeff Ivey takes on national accounts leadership.

Wines of South Africa UK is launching a new event with a trade tasting targeting independent merchants and on-trade buyers.

Peroni Nastro Azzurro, the world’s leading premium Italian beer, has announced the launch of its new global advertising campaign, Vita al Mare (Life by the Sea).

Last night's inaugural Oslo Bar Show Awards saw Bergen's No Stress named Best Bar in both the people's choice and jury's votes.

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Accolade Wines has announced a £4 million above the line campaign for its leading Australian wine brand Hardys, to coincide with its sponsorship of the English and Australian  cricket teams ahead of the Ashes test matches with Australia.

Vinexpo says 48,500 people visited its recent Bordeaux show, claiming that is stable with 2013.

WRAP, the organisation that promotes the use of resources sustainably, has unveiled its plan for the next five years.

The Tax Free World Association has announced that former New York Mayor Rudy Giuliani will be the headline speaker at its inaugural conference prior to its annual Cannes exhibition opening.

Diageo and its subsidiary in India, United Spirits (USL), has announced phase II of the Young Women Social Entrepreneurship Development Programme in India.

Leading gin brand Beefeater is calling on the world’s top bartenders to enter this year’s Beefeater MIXLDN Global Bartender Cocktail Competition.

The UK alcohol market has returned to growth following years of continuous decline, according to the latest WSTA market report. 

First minister Nicola Sturgeon will officially open Chivas Brothers’ £25m Dalmunach Distillery on the banks of the River Spey today.

Despite a year of down-trading Diageo’s Smirnoff has extended its lead over the rest of the vodka category, according to The Millionaires’ Club 2015.

Portuguese wine company Sogrape Vinhos is to switch its Mateus Rosé from green glass to clear bottles this summer. 

Comment

The trials and tribulations of getting your favourite tipple

Patience Gould puts in a good word for the multinationals who are promoting spirits and helping to bring them more into the mainstream

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