The partnership includes support of the Ricoh Women’s British Open and will showcase globally the full range of Loch Lomond Whiskies and will be branded as “The Spirit of The Open”.
The Open is the most international of the major championships with qualifying events across five continents. The Championship is also broadcast to 600mhouseholds in almost 200 countries.
Colin Matthews, CEO of Loch Lomond Group, said: “There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world.
“Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand.”
Founded in 1814, Loch Lomond Whiskies originates from one of the world’s oldest whisky distilleries and is one of the few in the industry to maintain an onsite cooperage.
Over the last four years the group has expanded its product range, made important capital investments in its distilleries, maturation infrastructure and bottling operations and its brands are now present in more than 125 countries around the world.
Martin Slumbers, CEO of The R&A, said: “We will be working closely with Loch Lomond Whiskies over the duration of this partnership to introduce an inspiring range of activities which demonstrate The R&A’s shared desire to offer golf fans the very best experience at our championships.”
Loch Lomond Whiskies’ partnership with The Open is effective immediately and runs until 2022.
