Gordon's launches new pink gin

28 July, 2017

Gordon’s Gin has launched Gordon’s Premium Pink Distilled Gin in the UK on and off-trade markets.

The gin is now available in Tesco for RRSP £16.50 per 70cl bottle (37.5% ABV) and will be available in bars across the UK from August.

Annalisa Tedeschi, head of Gordon’s said: “As Britain’s favourite gin we are excited to launch this delicious new pink gin, inspired by the Spanish gin trend, which is to take the UK by storm.”

Brand owners Diageo says that Gordon’s Gin, established in 1769, is today the world’s number one best-selling gin and that its new spirit is also partly inspired by an original Gordon’s recipe from the 1880s, with redcurrant notes.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Danil Nevsky and Laura Grassulini

Are we missing the real point of on-trade advocacy?

Danil Nevsky and Laura Grassulini discuss the reasons why advocacy is so important when it comes to the bar community

Instagram

Facebook