Angola beer Tigra to triple production

02 June, 2017

The Refriango Group has decided to invest €32m in order to triple the production capacity for its Angolan beer brand Tigra.

Refriango launched Tigra in April 2016 and the factory currently produces 60m liters of beer a year, but the decision to expand will also create 50 jobs within the company.

A Tigra spokesperson said: “Tigra is a brand that looks to the future with optimism and wants to show that it is possible to offer innovative solutions that continue to surprise, with a high quality product that wins consumer preference, in an estimated market of 800m liters.”

Tigra is produced at the Kikuxi factory, in the outskirts of Luanda, Angola which cost $50m to erect and in its first year, Tigra beer has invested $10m in marketing across all platforms.

Refriango says Tigra is a soft, ‘easy-drinking Pilsner beer’ with 5% ABV and is triple filtered.





Comment

Dominic Roskrow

The crazy world of the small distiller

One of the main attractions of social media is that it allows individuals and small businesses a platform from which they can shout loudly, without the need for the big-buck budgets that the global companies can call on.

Click for more »

Events

Facebook

Twitter