Quintessential sets up in Dublin Liberties

22 November, 2016

Quintessential Brands has announced the establishment of The Dublin Liberties Distillery and the appointment of an executive team to lead its €10 million investment in developing a new whiskey distillery and visitor centre for its Irish whiskey brands.

Irish whiskey distiller Darryl McNally (pictured) has been appointed general manager and master distiller, while industry figures Sinead O’Frighil and Colin O’Neill have been appointed marketing director and chief financial officer of The Dublin Liberties Distillery respectively. 

Quintessential says the team, which will be based in its Brands Dublin office, will oversee the construction and operation of a new distillery at Old Mill Street in the heart of the Liberties which was traditionally the centre of whiskey distillation in Dublin.

The site has full planning permission and a natural spring water source to be used in the process. The distillery will also feature a visitor experience and enable the development and growth of The Dublin Liberties Distillery’s collection of Irish whiskey brands including The Dublin Liberties Whiskey and The Dubliner.

Quintessential Brands CEO Warren Scott said: “The team brings extensive industry knowledge and expertise which will help us create a dynamic, brand-led business with a working distillery at its heart. The appointments reflect the clear vision we have for The Dublin Liberties Distillery and paves the way for us to become one of the leading whiskey producers in the country.”

Quintessential says McNally is one of the most respected distillers in Ireland. He was operations manager and master distiller at Bushmills where he worked for 17 years having responsibility for day-to-day operations, distilling and supply chain and, as Bushmills’ distiller, for all whiskeys produced.

O’Frighil previously worked as global trade marketing manager for Jameson over four years working across brand development in its US, UK and global businesses. Joining Quintessential Brands in 2012, O’Frighil is said to have led the growth and development of Greenall’s Original London Dry Gin internationally.

O’Frighil will be responsible for the management of The Dublin Liberties Distillery’s portfolio of Irish whiskey brands, as well as the creation of the brand home and visitor experience. 

O’Neill was previously the finance director designate for William Grant & Sons, Ireland, responsible for all financial management, including the Irish Whiskey operations of Tullamore Dew.

Keywords: Quintessential

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