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The House of Metaxa has relaunched its flagship expression, Metaxa 12 Stars, to coincide with the appointment of new brand ambassador, explorer Mike Horn.
Metaxa claimed the new spirit delivers “new levels of smoothness” and said the alignment with the South African adventurer is because the new expression is “a complex spirit to be explored”.
The new Metaxa 12 Stars, priced at £30, has been given a make-over too, with new “premium” packaging.
The Greek brandy is said to be best enjoyed neat or with a large cube of ice.
In April it was announced that Ben Branson’s Pollen Projects, the parent company of his Sylva and seasn non-alcoholic brands, had joined UK distributor Speciality Brands. Off the back of this news, Branson offers advice aimed at those seeking distribution.
