Delicato partners with ASC in China

27 July, 2016

Delicato Family Vineyards, a worldwide exporter of California wines. has announced a partnership with ASC Fine Wines, a leading distributor of imported wines in mainland China, Hong Kong and Macau.

ASC Fine Wines will have exclusive distribution rights to a select portfolio of Delicato brands including Gnarly Head, Delicato Family Vineyards and Irony.

As well as distribution in retail shops and restaurants, ASC has committed substantial investment towards growing distribution and sales through e-commerce, with specific focus dedicated to its partnership with Alibaba’s Tmall.com, a major online store in China.

Delicato’s, vice president and general manager international, David DeBoer said: “With its position as a leading wine importer in China with 20 years’ experience in this ever-changing market, we are excited about expanding our market presence and driving key brand-building initiatives that ultimately will see our fine wines in even more restaurants and homes of Chinese consumers.”

Chris Indelicato, Delicato’s president & CEO, said: “ASC Fine Wines’ expansive market coverage, experience in fine wines and focus in digital aligns with the family’s long-term market development strategy. This partnership is an important milestone for the winery as we expand our distribution footprint in the Chinese market.”

ASC CEO Bruno Baudry: “We are inspired by the vision of its founder Gaspare Indelicato, and by the company’s commitment to sustainable yet innovative winemaking under third generation CEO and president Chris Indelicato.

“As the Chinese wine market evolves, and consumers continue to explore the diverse world of wine, the importance of providing quality wines that speak of their home, their vineyards, and the people who craft them, becomes ever greater,” said Baudry.

ASC Fine Wines claims to be China’s leading fine wine importer and distributor with around 800 team members across mainland China, Hong Kong and Macau. ASC say it has a portfolio that includes more than 1,200 premium labels from more than 100 internationally renowned wineries.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Tess Posthumus

Staffing crisis could open opportunities

The pandemic has thrown many challenges at bar owners over the past couple of years and the ones that survived the various lockdowns and restrictions deserve a pat on the back. However, while revenues are returning and bars are beginning to recruit once more, we’ve come up against a whole new set of problems, one of which is a global starring crisis.

Instagram

Facebook