The Californian brand is running a UK consumer promotion beginning this month, where consumers can ‘Putt to Win £500,000’. This follows on from its US ‘Million Dollar Swing’ campaign.
Beringer, which claims to be Napa Valley’s oldest and most awarded winery, is three years into a five year partnership with the PGA Tour.
Beringer consumers have to enter a code online taken from promotional neck collars of the Beringer Classics range for a chance to win the money prize and an exclusive weekend retreat for two at a top UK golf resort.
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