Pernod announces sale of Paddy to Sazerac

17 May, 2016

Pernod Ricard and Irish Distillers have announced the signing and completion of the sale of Paddy Irish whiskey, the fourth largest Irish whiskey brand in the world, to Sazerac. 

Sazerac claims to be one of New Orleans’ oldest family-owned, privately-held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Manchester, New Hampshire and Montreal Canada. It owns brands such as Buffalo Trace, Bentleys and Fleischmann’s.

The value of the transaction is not being disclosed.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook