Budweiser to launch twist-offs in the UK

08 April, 2016

Anheuser-Busch InBev's Budweiser has announced the launch of twist-off bottle caps in the UK.

Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers, the company said.

Aina Fuller, senior brand manager UK&I at Budweiser, said: “This is so much more than a packaging innovation for Budweiser – never again will consumers have to search high and low for a bottle opener, or battle to open bottles with their teeth.

"We’re proud to continue to lead the category in the UK by being the first major beer brand to bring twist-off caps to British consumers, ensuring they now never have to miss a minute of the action – like a goal in an exciting football match.”

The new packs will run across all SKUs and is avaialble now.





Comment

David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

Click for more »

Events

Facebook

Twitter