Asahi in talks to buy Peroni and Grolsch

26 February, 2016

Japanese brewer Asahi Group has reportedly offered £2.3bn for SABMiller’s Peroni and Grolsch lager brands.

Divestment of the brands would help ease European regulatory concerns over the merger of AB-Inbev and SABMiller.

If completed, the acquisition would be Asahi’s largest to date and second only in the Japanese drinks industry to Suntory’s $16bn takeover of Beam in 2014.

Commentators have suggested Asahi has turned to international markets to find growth, as its domestic market has been in decline.

Keywords: grolsch, peroni




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