The Peroni Libera 0.0% logo will take pride of place on Aston Martin Cognizant’s new Formula 1 car this season as part of a multi-year sponsorship deal. Drinks International caught up with Richard Ingram, global brands director at parent company Asahi Europe & International, to learn more about its plans for the partnership.

Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.

Asahi UK has expanded Peroni’s range with the introduction of Peroni Ambra, which combines a bitter and fragrant flavour inspired by the Italian aperitivo.

Japanese brewer Asahi Group has reportedly offered £2.3bn for SABMiller’s Peroni and Grolsch lager brands.

SABMiller’s board has announced that it intends to appoint Domenic De Lorenzo as an executive director and as chief financial officer with effect from the conclusion of the forthcoming annual general meeting, to be held on July 23.

Next up in the Brands Report is beer. 

SAB Miller's Australian subsidiary, Foster's Group will no longer be allowed to import and distribute Mexican beer Corona Extra. Foster's has been informed by Corona's parent company Grupo Modelo that it intends to terminate Foster's licence to import and distribute Corona Extra in Australia with immediate effect. The brand's distribution will go to Lion Nathan. 

The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.

SABMiller has launched a new global advertising campaign for Peroni Nastro Azzurro, featuring Italian singer Mario Biondi.

SABMiller has launched a new Peroni Nastro Azzurro global ad campaign that celebrates the Italian summer.

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Nick Strangeway

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