Asahi Group Holdings has announced that it has completed the acquisition of Miller Brands UK and the formation of Asahi UK.

Japanese brewer Asahi Group has reportedly offered £2.3bn for SABMiller’s Peroni and Grolsch lager brands.

SABMiller’s board has announced that it intends to appoint Domenic De Lorenzo as an executive director and as chief financial officer with effect from the conclusion of the forthcoming annual general meeting, to be held on July 23.

Dutch beer Grolsch has announced a partnership with British Airways and has opened a bar in one of the airline’s lounges in Terminal 5.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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