Bacardi names new chief marketing officer

13 January, 2015

Bacardi has announced the appointment of Dmitry “Dima” Ivanov, as Bacardi chief marketing officer and president of Bacardi Global Brands. 

The 38-year-old most recently served as global category director of rums, developing and launching the marketing platform and advertising campaign, Bacardi Untameable Since 1862.

Mike Dolan, Bacardi CEO, said: “With 20 years in consumer marketing roles, and eight years with Bacardi, Dima knows our brands and what it takes to successfully market premium consumer goods.

“Having led the largest market within Europe, he also brings a perspective of what countries need from a CMO in order to execute brand ideas successfully.”

In his new role, Ivanov will be responsible for the global marketing organisation and driving the Bacardi portfolio of brands.

Ivanov added: “Having led the Bacardi rum brand reinvention and built a strong, results-driven marketing team for Bacardi rums, I look forward to achieving the same accomplishments in this new global role for all our iconic brands, as well as bringing our marketing capabilities to the top-class level.”

Dmitry Ivanov will replace Andy J. Gibson at the end of March.


Related articles:



Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Safety is paramount for female bar staff

Nick Strangeway on the duty of care which bars must have to their female staff and customers.

Instagram

Facebook