Bacardi CEO Shirley departs

09 April, 2014
Bacardi

Bacardi Limited has announced the departure of president and chief executive officer Ed Shirley.

Shirley expressed his plans to return to retirement after a 36-year career, Bacardi informed the trade.

An interim CEO will be announced shortly and will serve until a successor is appointed.

Pending that announcement, the executive leadership team will report to Facundo L Bacardi, the company’s chairman, and a fifth-generation member of the Bacardi family.

He said: “Ed leaves Bacardi a stronger organisation from his dedication to the company and its brands. We thank Ed for his commitment and passion to Bacardi and we all wish him well.”

During his tenure with Bacardi, Shirley helped “reignite” the company’s global marketing with new campaigns for Bacardi rum, Dewar’s Blended Scotch whisky, Grey Goose vodka and Martini vermouth and Italian sparkling wines.

Also during his time Bacardi acquired St-Germain elderflower liqueur.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

How the industry has changed since travel limits

Nick Strangeway looks at how travel restrictions have left a permanent impression on the global bar trade.

Instagram

Facebook