Vantguard announces US portfolio launch

05 September, 2014

Vantguard – formerly Global Premium brands - has announced plans for a US launch of its entire portfolio. 

The split between the on and off-trade will vary on each market, but Vantguard says it will be a minimum of 60% on-trade. 

“It is now the perfect moment for us to launch in the US for several reasons, “ Vantguard marketing manager, Juan Carlos Moroto said. 

“Firstly, we have the perfect partner in terms of distribution and understanding our challenging approach in the market. Secondly, we are not just launching Gin Mare, but the whole portfolio. 

“And finally, we are seeing signs on the premiumisation of the super premium gin market and I believe that can offer a unique angle to the market too,” Moroto says. 

The roll out will start in November 2014 in New York, San Francisco and Chicago with a launch in Washington, Florida and Los Angeles in early 2015. The company plans to launch in the rest of the “main US states” at the end of 2015 or early 2016. 





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

La'Mel Clarke

Service isn’t servitude: the skill of hosting

La’Mel Clarke, front of house at London’s Seed Library, looks at the forgotten art of hosting and why it deserves the same respect as bartending.

Instagram

Facebook