Pre-mixed cocktails brand Pontoon debuts

08 November, 2013

Pontoon

Brand agency Bamboo has made its first venture into consumer products with the launch of frozen and bottle-aged cocktails brand Pontoon to the UK market.

The ingredients of the new pre-mixed drinks include Ketel One vodka, Somerset Cider Brandy, bitters, infusions, syrups and fresh hand pressed juices.

According to Bamboo, its bottle-aged cocktails can be drunk immediately or cellared; like a fortified wine. The products are designed to be stirred over ice until cold, strained into a cocktail or rocks glass and garnished with citrus zest.

The bottled range, which is priced at £6.99 for a 100ml bottle and £29.99 for 500ml, consists of No.17 Angelica, a vodka-based herbal drink, No.51 Medici, a “New Orleans decanter cocktail”, No.31 Widow’s Kiss and No.32 Erskine, a British take on a Boulevardier.

The frozen cocktail pouches, which are £5.99 for 100ml or £24.99 for 500ml, comprise No.12 Cosmopolitan, a version of the classic, No.14 Dusk, a peach and green tea fruit martini, No.54 Gotham, a blood orange Manhattan and No.63 Tommy’s, the modern Margarita.

Simon Weston, co-founder of Pontoon, said: “We believe that hosts should make conversation, not drinks, so we’ve done all the hard work - all you have to do is enjoy the cocktail.”

“Recipes are rigorously tested, ingredients carefully selected, mixed in small batches, and bottled and labeled by hand.”





Comment

Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

Click for more »

Events

Facebook

Twitter