Effective July 2013, the agreement will see Think Spirits implement a national marketing campaign for the tequila brand.
Casa Cuervo SA de CV has already worked with Think Spirits on its Kraken Spiced Rum and super premium Tequila brands 1800 and Gran Centenario.
Patrick Borg, Think Spirits managing director, said: “This is a fantastic result for us and we are absolutely delighted to be distributing the full Jose Cuervo range on behalf of the Casa Cuervo Group. We understand Jose Cuervo International’s brand building philosophy and look forward to building on the good work Diageo has put in place during its tenure.
“Jose Cuervo brands have the authenticity and rich heritage that many other tequilas envy. Their addition to our portfolio underlines our policy of representing products that are regarded as being among the best in category by the most important judges- the bartenders.”
The news follows last month's agreement between Casa Cuervo SA de CV and Proximo, which will see the latter take control of US distribution of Jose Cuervo in the US, also effective July 2013.
