Jose Cuervo was the largest selling tequila in the world in 2012, selling 4.4m 9-litre cases, according to The Millionaire's Club 2013.
The Mexican heavyweight beat Beam’s Sauza, which was in second place in the top-ten list of tequila brands.
The third biggest tequila was Patrón, which sold 2m cases in 2012.
El Jimador was fourth in the best-sellers’ list, with sales of 1.2m cases.
Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.
