Jose Cuervo was the largest selling tequila in the world in 2012, selling 4.4m 9-litre cases, according to The Millionaire's Club 2013.
The Mexican heavyweight beat Beam’s Sauza, which was in second place in the top-ten list of tequila brands.
The third biggest tequila was Patrón, which sold 2m cases in 2012.
El Jimador was fourth in the best-sellers’ list, with sales of 1.2m cases.
The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.
