Montenegro takes Cuervo brands to Italy

29 June, 2016

Gruppo Montenegro, the owner of Amaro Montenegro and Vecchia Romagna brandy, has finalised exclusive distribution agreements in the Italian market for Jose Cuervo, the world’s number-one tequila, Bushmills, Irish whiskey, The Kraken Black Spiced rum and Boodles British gin.

The agreement will come into effect on July 1.

Gruppo Montenegro CEO Marco Ferrari said: “We are honoured to be able to represent such an exciting portfolio of historic, prestigious, innovative and fast-growing brands - with which we share many fundamental values.

“Distribution of this portfolio represents a great opportunity as well as an exciting challenge for our Group, as we strive to make full use of the growth potential of these great brands. We’re confident that our distribution and strategic capabilities will allow us to seize on all opportunities”.

The company says these exclusive agreements give it the opportunity to consolidate its leading position in the Italian market, especially in the premium on-premise channel.





Comment

Philip Duff

Make safety sexy

It was the Worshipful Company of Distillers’ annual dinner at the Lord Mayor of London’s residence Mansion House a few weeks ago, and as a junior member of the Gin Guild I was permitted to attend, provided I promised not to pinch any silverware and did a little light sweeping afterwards.

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