Gruppo Campari divests liqueur Punch Barbieri

04 February, 2013

Gruppo Campari has sold liqueur brand Punch Barbieri to Distillerie Moccia for € 4.45 million.

Punch Barbieri entered Gruppo Campari’s portfolio in 2003 as part of the acquisition of Barbero 1981 that also included Aperol, Aperol Soda, Mondoro Asti and Enrico Serafino still wines.

Punch Barbieri, which is sold mainly in Italy, is described by Gruppo Campari as made from rum, mandarin and orange.

A statement from the Gruppo Campari said the divestment meant it could “focus more closely on priority brands in its business portfolio”.

Distillerie Moccia, which produces Zabov egg liqueur, is said to have a strategy of “expanding its business by acquiring leading local brands". 





Comment

Philip Duff

Dirty cocktail names: Is it the end?

There are lies, damn lies, statistics – and then there are statistics about cocktails. It emerged recently that a UK firm named Travel Republic surveyed punters, and apparently 29% of them disapprove of sexually suggestive cocktail names.

Click for more »

Events

Facebook

Twitter