World's 50 Best Bars Brands Report: Margarita

01 February, 2013

How do you make a Margarita? The World's 50 Best Bars know a thing or two about that. They also know what tequila to use. Here's the Brands Report.  

What can we say about the Margarita? Well, it’s the most popular cocktail in North America. Which some might find surprising since tequila is definitely NOT the most popular of the spirits categories in the world. But then how many drinkers actually know that a Margarita contains tequila? Well, that’s a whole different survey.

It was first referenced under the name Picador in WJ Tarling’s Café Royal Cocktail Book in 1937. It appeared in print about 16 years later as the Margarita. Who copied who remains a history mystery. 

So how do you make a classic Margarita? 

Let’s look to Jim Meehan’s PDT Cocktail Book. 

He says: 

2oz El Tesoro Platinum Tequila

0.75oz Cointreau 

0.75oz lime juice

0.25oz Agave syrup

Method: Shake with ice and strain into a chilled rocks glass filled with ice or a chilled coupe (optional salt rim). Garnish with a lime wheel.

Margarita is Spanish for ‘daisy’, while a Picador is the chap who jabs the bull in bull fighting. 

How we did it

Since we relaunched the World’s 50 Best Bars, we think we’ve built up a pretty fantastic list of top bars and phenomenal bartenders from all over the world.

To create an even better global picture, we also polled 100 of the top 200 bars. When I say ‘we’, it was actually an independent research company called Leslie Henry Marketing & Research.

It’s still growing, make no mistake – and we feel really quite excited about it.

So excited in fact, that this year we decided to reinvent the way we conduct the artist formerly known as Hot Bar Brands by polling our very own top 50.

Voices from the team at Leslie Henry could be heard through telephone receivers from Melbourne to Budapest, Edinburgh to Singapore. The team asked the top bars which brands were best-sellers and which were – to borrow from Twitter – trending.

A trending brand might not be doing the same volumes as a best-seller but it’s a brand that customers are increasingly asking for.

We also included a couple of new categories this year – champagne and water – as well as expanding the cocktail questions to include the likes of aperitifs and after-dinner drinks.

The idea is to paint as accurate a picture of what is being consumed in bars around the world as possible.

Respondents – to use the fancy terminology – included bar owners and bartenders from the likes of the best bar in the world, the Artesian, London; PDT, New York; Nightjar, London; Bramble, Edinburgh: Employees Only, New York; Dry Martini, Barcelona; Black Pearl, Melbourne; Asoka, Cape Town; American Bar at the Savoy, London; Tippling Club, Singapore; Palmer & Co, Sydney; Boutiq Bar, Budapest; Chainaya Tea & Cocktails, Russia and Schumann’s Bar, Munich.

Let us know what you think of the survey:

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