C&C launches Magners Berry cider in UK

02 August, 2012

C&C Group has extended its UK cider portfolio with the launch of Magners Berry, a pear cider blended with strawberries, blackcurrants and raspberries.

Citing Nielson data, C&C said the release was in response to 77% value growth in the packaged flavoured cider segment, for the year-ending 23/06/12.  

Kirsty Hunter, head of marketing of Magners GB, said: “Magners Berry is a very exciting addition to the range for us that taps into the growth of flavoured cider.

“We have specifically developed Magners Berry for consumers looking to experience the natural flavour of orchard berries whilst still enjoying the refreshing taste of Magners.

“With the strength of the Magners brand behind it, we see Magners Berry as a must stock for retailers, who are encouraged to create additional space for Magners Berry within their cider displays to take full advantage of this growing segment.”

Magners Berry is available in single bottle (RRP £2.14) and six-pack skus (£11.99).





Comment

David Williams

Championing the unsung wine heroes

The wine trade can be divided into two fundamentally opposed camps. on one side, you have the romantic idealists who believe that wine is – or can be – something special, bordering on mystical: an elixir like no other, comparable to the greatest works of art.

Click for more »

Events

Facebook

Twitter