Magners cider has launched a new ‘Seize the Summer’ campaign alongside Easyjet holidays targeting the UK market.

Magners has launched its new Dark Fruit cider made from blackcurrant and blackberry which will go on sale in Scotland from April.

C&C Group has extended its UK cider portfolio with the launch of Magners Berry, a pear cider blended with strawberries, blackcurrants and raspberries.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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