Calvados Berneroy has makeover for duty free

20 January, 2012

Camus Wines & Spirits is set to unveil a new look for its Calvados Berneroy range in global duty free.

The repackaged product line will be incrementally rolled-out to more than 50 countries with its first showing at the International Airport Association Duty Free Stores (IAADFS) show in Orlando, Florida in March.

The new Berneroy’s packaging is a blend of “tradition and modernity”, incorporating an apple theme and the classic bottle style of calvados.

Richard Bush, brand manager for Berneroy, said: “The apple is by far the world’s most popular fruit, but apple-based beverages have yet to really take to the international stage.

"With the arrival of Calvados Berneroy’s fresh new look, we feel the time is ripe to bring this wonderful premium product to travelers everywhere.”

Calvados Berneroy is available in a three qualities: Fine (oak-aged for a minimum of two years), VSOP (oak-aged for a minimum of four years) and XO (oak-aged for a minimum of six years).

According to Camus, sales of its calvados brand in 2011 were up nearly 50% over 2010 levels.





Comment

Nick Strangeway

The new era of Instagram earning

Trade shows – remember them? Before the world stopped we’d have attended a number of them throughout the year and be able to look down the list of recognisable guest speakers with their seminar titles. They were a source of great education which had been curated by the organisers to provide a spread of credible, engaging information.

Instagram

Facebook