Drinks International Travel Retail Awards announced

22 October, 2010

Drinks International Travel Retail Awards trophy winners were announced during the Tax Free World Association exhibition in Cannes this week (October 19).

The overall winner and Supreme Champion trophy went to Beam Global Spirits and Wine for its L’Essence de Courvoisier cognac.

Best International Drinks Launch at Cannes was won by the Drambuie Company’s new premium offering, Drambuie 15.

The trophy for Best Drinks Launch of the Year was picked up Rémy Cointreau for its Louis XIII Rare Cask, which was unveiled at Cannes last year.

Best Luxury Drinks Brand of the Year trophy was won by L’Essence de Courvoisier. Gareth Brown from Beam was busy Tuesday night, collecting the two trophies.

The Packaging/Repackaging trophy winner was won by the Nude Brand Creation for its work on the Pernod Ricard de luxe blended whisky, Ballantine’s.

Sagatiiba’s Caipirinha Kit took the trophy for Best Presentation Box.

Best Exclusive Gift Set trophy was carried off by William Grant & Sons for its excellent quirky packaging for its quirky gin brand, Hendrick’s.

The Most Creative Marketing Concept/Travel Retail In-store Promotion trophy went to Pernod Ricard Asia for its Martell Boutique concept.

Patrón tequila walked off with the Best Travel Retail Brand Team of the Year trophy.

The Operator awards went to Simon Au of Sky Connections, Hong Kong. He is buyer of the year. The Travel Retail Outlet of the Year trophy was won by the Swiss-based Nuance Group.

The judges were: consultant Peter Ayling of Peter Ayling Associates, Drinks International’s travel retail correspondent, Joe Bates, P&O Ferries head of buying Neil Towns, Liz Woodland from Consulting for Retail and Drinks International editor, Christian Davis.

The Travel Retail Awards were sponsored by: Spanish cava producer, Freixenet; AB InBev with it Stella Artois and Budweiser brands, and Mongolian vodka producer, APU with its Chinggis Khan and Soyombo vodka brands.

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