Bombay Sapphire launches social media campaign

16 June, 2010

Bombay Sapphire gin is to launch a global digital campaign, aimed at the social media market.

Consumers will be encouraged to build an image of themselves in the form of a mosaic compiled from pictures that reflect different aspects of their lives.

John Burke, Bombay Sapphire global category director, said: “I believe this is an excellent example of how an application can be developed to work with the strengths of social media by stimulating conversations and promoting sharing.”

The application can be accessed by visiting the Bombay Sapphire website www.bombaysapphire.com, or Facebook fan page www.facebook.com/bombaysapphire.

This is the latest instalment of the ‘There’s Something Inside Campaign’. The digital campaign will launch in the UK this week and will then be rolled out in the US and worldwide.





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