X by Glenmorangie targets mixed drinks sector
21 April, 2021
Glenmorangie has released a new single malt scotch whisky called X by Glenmorangie which has been specifically designed for mixing.
Scotch brand Monkey Shoulder has teamed up with Fever-Tree in a bid to create the ultimate mixing pack for the off-trade channel.
Disaronno crowns Mixing Star champion
29 November, 2010
Amaretto brand Disaronno has hosted the final of its first Mixing Star cocktail competition in London.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
