Spirit of Craft Awards launch in Asia
13 February, 2024
FoodNews Creative Marketing Agency is launching the first edition of the Spirit of Craft Awards (SOCraft Awards).
How many units in your drink?
09 February, 2012
How many units in your drink? Is the theme of a new campaign that has been launched at consumers in the UK.
Businesses urged to make Responsibility Deal pledges
14 September, 2011
The UK government has urged the drinks industry to back its Responsibility Deal aimed at countering binge drinking and alcoholism.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
