While trading conditions in key markets are far from ideal, leading liqueur brands are stepping up their focus on travel retail, as Joe Bates reports

Diageo has opened a £1.5m archive for its major brands in Menstrie, Scotland. 

on 31 January, 2014

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Liqueurs: Top of the pile

08 August, 2013

The cocktail remains central to liqueurs action and, for producers, keeping their brand relevant is a number one priority. Patience Gould reports

on 26 April, 2013

Former Drinks International editor Patience Gould looks at the wacky world of flavoured drinks as Baileys nears 40

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

Diageo is to launch a global marketing campaign for its Baileys cream liqueur. A television and print campaign is to appear in every continent, from October 7.

Baileys Orange Truffle launches

19 September, 2012

Diageo has launched a limited edition flavour of its Baileys cream liqueur. Baileys Orange Truffle will be available in travel retail between October 2012 and January 2013.

Diageo has announced the launch of Baileys Biscotti to the UK.

Diageo has launched a new flavour of its cream liqueur brand Baileys.

Comment

Joe Bates

Why craft brands are gaining traction

I’ve always maintained that the cards are stacked against craft spirits brands wanting to build a meaningful travel retail presence.

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